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Haneet Bhasin Vohra
Strategy & Design Head
A note from the design head
THE MEASURE OF BEAUTY IS NOT SIZE
Why do women give up on dressing themselves up if they feel they don’t have a perfect body? I feel this is because they haven’t experienced wearing styles which are designed specifically to give good shape. It is not necessary that for something to fit well it has to be an absolutely snug fit. It is not necessary that for larger curves, clothes have to be absolutely loose. Ideally, a garment should be cut in a way that would suit a particular body type. FIT MATTERS THE MOST.
So one day, we started this venture. Clients were happy. We were fussier than them and critical about correcting and re correcting a fit till we were happy with it. We modified designs accentuating only what needs to be. Many small decisions, small efforts and lots of adjustments in cuts- and we have managed to make a lot of women happy about the way they dress- COMFORTABLE, EASY, DIGNIFIED…. AND NO BULGES…..
Our dresses are flattering and they give you confidence and grace. We make it easy to dress up. Worrying about the fit has been done by us…. All you need to do is dress up and smile. Slowly and surely we’ve managed to kindle and nourish a woman’s sparkle-one woman, one dress and one smile at a time…..
“We want to make every day dressing better, easier, Happier…”
Haneet Bhasin Vohra
Strategy & Design Head
A note from the design head
THE MEASURE OF BEAUTY IS NOT SIZE
Why do women give up on dressing themselves up if they feel they don’t have a perfect body? I feel this is because they haven’t experienced wearing styles which are designed specifically to give good shape. It is not necessary that for something to fit well it has to be an absolutely snug fit. It is not necessary that for larger curves, clothes have to be absolutely loose. Ideally, a garment should be cut in a way that would suit a particular body type. FIT MATTERS THE MOST.
So one day, we started this venture. Clients were happy. We were fussier than them and critical about correcting and re correcting a fit till we were happy with it. We modified designs accentuating only what needs to be. Many small decisions, small efforts and lots of adjustments in cuts- and we have managed to make a lot of women happy about the way they dress- COMFORTABLE, EASY, DIGNIFIED…. AND NO BULGES…..
Our dresses are flattering and they give you confidence and grace. We make it easy to dress up. Worrying about the fit has been done by us…. All you need to do is dress up and smile. Slowly and surely we’ve managed to kindle and nourish a woman’s sparkle-one woman, one dress and one smile at a time…..
“We want to make every day dressing better, easier, happier…”
